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      <image:title>Impact</image:title>
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    <loc>https://www.tablestakes-europe.org/blog/new-wan-ifra-report-how-to-navigate-sustained-newsroom-transformation</loc>
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    <lastmod>2025-01-29</lastmod>
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      <image:title>Blog - New WAN-IFRA report: How to navigate sustained newsroom transformation</image:title>
      <image:caption>The TSE Best Practice Showcase allows users to search different topics or the location of former TSE participants. It is available in English, French, German and Spanish and will be updated regularly with new experiences and case studies from participants.</image:caption>
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      <image:title>Blog - New WAN-IFRA report: How to navigate sustained newsroom transformation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - New WAN-IFRA report: How to navigate sustained newsroom transformation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.tablestakes-europe.org/blog/everyone-has-the-power-to-contribute-to-success-lessons-from-five-years-of-helping-publishers-become-digital-and-audiences-first</loc>
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    <lastmod>2024-07-18</lastmod>
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      <image:title>Blog - ‘Everyone has the power to contribute to success’: Lessons from five years of helping publishers become digital and audiences-first - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - ‘Everyone has the power to contribute to success’: Lessons from five years of helping publishers become digital and audiences-first - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - ‘Everyone has the power to contribute to success’: Lessons from five years of helping publishers become digital and audiences-first - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.tablestakes-europe.org/blog/new-wan-ifra-report-how-to-use-audience-needs-to-unlock-digital-transformation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-30</lastmod>
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      <image:title>Blog - New WAN-IFRA report: How to use audience needs to unlock digital transformation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/b26619a6-0310-45db-8c5d-b6e34ed934a1/TSE-report-blog-post-scaled.jpg</image:loc>
      <image:title>Blog - New WAN-IFRA report: How to use audience needs to unlock digital transformation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - New WAN-IFRA report: How to use audience needs to unlock digital transformation</image:title>
      <image:caption>The TSE Best Practice Showcase allows users to search different topics or the location of former TSE participants. It is available in English, French, German and Spanish and will be updated regularly with new experiences and case studies from participants.</image:caption>
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  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/blog/it-helps-us-see-through-our-chaos-how-coaching-in-table-stakes-europe-allows-a-local-german-news-publisher-to-navigate-its-digital-transition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-10</lastmod>
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      <image:title>Blog - ‘It helps us see through our chaos’: How coaching in Table Stakes Europe allows a local German news publisher to navigate its digital transition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - ‘It helps us see through our chaos’: How coaching in Table Stakes Europe allows a local German news publisher to navigate its digital transition - Make it stand out</image:title>
      <image:caption>Hildesheimer Allgemeine Zeitung’s TSE team [L-R]: Thomas Radtke, Head of Product, Christin Himmelmann, Publishing Manager Reader Market / Head of B2C, Jana Hintz, Head of Digital, and Christian Wolters, Deputy Editor-in-Chief.</image:caption>
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  <url>
    <loc>https://www.tablestakes-europe.org/blog/helping-news-publishers-become-audiences-first-a-coachs-perspective</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-11</lastmod>
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      <image:title>Blog - Helping news publishers become audiences-first: a coach’s perspective - Make it stand out</image:title>
      <image:caption>Mayoux speaking with teams from Le Quotidien Jurassien, Switzerland, and Edinet srl, Italy, during a Table Stakes Europe session. Photo by David Sandison.</image:caption>
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      <image:title>Blog - Helping news publishers become audiences-first: a coach’s perspective - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Helping news publishers become audiences-first: a coach’s perspective - Make it stand out</image:title>
      <image:caption>Stéphane Mayoux (right) with the team from The Conversation UK at the conclusion of their company’s Table Stakes Europe round.</image:caption>
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    <loc>https://www.tablestakes-europe.org/blog/rheinische-post-boosts-conversion-rate-with-a-paywall-page-redesign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-11</lastmod>
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      <image:title>Blog - Rheinische Post boosts conversion rate with a paywall page redesign - Make it stand out</image:title>
      <image:caption>BEFORE: When RP started the experimentation process, its paywall page featured two offers (monthly and weekly).</image:caption>
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      <image:title>Blog - Rheinische Post boosts conversion rate with a paywall page redesign - Make it stand out</image:title>
      <image:caption>AFTER: The redesigned page features three offers (monthly, weekly, and yearly, with the most popular in the middle), less text and a red colour that stands out from the rest of the site.</image:caption>
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    <loc>https://www.tablestakes-europe.org/blog/how-to-engage-specific-audiences-lessons-from-table-stakes-europe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-16</lastmod>
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      <image:title>Blog - How to engage specific audiences – Lessons from Table Stakes Europe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/513c04f6-d869-496e-8724-a2c7ef76ef16/TSE2022_Report_EN-cover.jpg</image:loc>
      <image:title>Blog - How to engage specific audiences – Lessons from Table Stakes Europe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - How to engage specific audiences – Lessons from Table Stakes Europe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - How to engage specific audiences – Lessons from Table Stakes Europe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.tablestakes-europe.org/blog/new-wan-ifra-report-features-strategies-for-news-publishers-to-engage-key-audiences</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-11</lastmod>
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      <image:title>Blog - New WAN-IFRA report features strategies for news publishers to engage key audiences - Make it stand out</image:title>
      <image:caption>The Knowledge Base allows users to search different topics or the location of former TSE participants. It is available in English, French, German and Spanish and will be updated regularly with new experiences and cases from participants.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/d50a633e-65f3-4006-a063-4b648e3f3c8e/Report-2022-Banners-WEBSITEv2.png</image:loc>
      <image:title>Blog - New WAN-IFRA report features strategies for news publishers to engage key audiences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.tablestakes-europe.org/blog/grow-your-audiences-wan-ifra-and-google-news-initiative-launch-new-round-of-tables-stakes-europe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-30</lastmod>
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    <loc>https://www.tablestakes-europe.org/blog/rethinking-your-news-products-to-connect-with-new-audiences-lessons-from-table-stakes-europe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-28</lastmod>
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      <image:title>Blog - Rethinking your news products to connect with new audiences – lessons from Table Stakes Europe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Rethinking your news products to connect with new audiences – lessons from Table Stakes Europe - Make it stand out</image:title>
      <image:caption>Image source: Bicanski on Pixnio</image:caption>
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      <image:title>Blog - Rethinking your news products to connect with new audiences – lessons from Table Stakes Europe - Make it stand out</image:title>
      <image:caption>Europe daily print media consumption 2011 to 2022</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Rethinking your news products to connect with new audiences – lessons from Table Stakes Europe - Make it stand out</image:title>
      <image:caption>Image source: www.freepik.com</image:caption>
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    <loc>https://www.tablestakes-europe.org/blog/table-stakes-europe-publishers-share-need-to-cover-ukrainian-developments-differently</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-17</lastmod>
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      <image:title>Blog - Table Stakes Europe publishers share need to cover Ukrainian developments differently - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.tablestakes-europe.org/blog/what-are-the-qualities-of-an-inclusive-editor-and-why-it-matters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-07</lastmod>
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      <image:title>Blog - What are the qualities of an inclusive editor, and why it matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/06edd219-910f-43a3-84ba-44d0ebb6565d/diversity-g95c8fd1ac_1920.jpg</image:loc>
      <image:title>Blog - What are the qualities of an inclusive editor, and why it matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.tablestakes-europe.org/blog/towards-journalism-that-adds-real-value-to-audiences-lives</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-27</lastmod>
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      <image:title>Blog - Towards journalism that adds real value to audienceS’ lives - Make it stand out</image:title>
      <image:caption>More than a third of digital subscriptions moved to Zeitungsverlag Waiblingen’s new app when it was launched.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/blog/new-edition-of-table-stakes-europe-features-24-teams-from-12-countries</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-27</lastmod>
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      <image:title>Blog - New edition of Table Stakes Europe features 24 teams from 12 countries - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.tablestakes-europe.org/blog/change-management-with-table-stakes-producing-success-stories-that-drive-the-effort</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-27</lastmod>
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      <image:title>Blog - Change Management with Table Stakes – Producing success stories that drive the effort - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1c62579f-3cf6-4875-b874-9898a54e8f06/Screenshot+2022-01-20+at+18.02.21.png</image:loc>
      <image:title>Blog - Change Management with Table Stakes – Producing success stories that drive the effort - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Change Management with Table Stakes – Producing success stories that drive the effort - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Change Management with Table Stakes – Producing success stories that drive the effort</image:title>
      <image:caption>Clearly defining a problem within an organisation is at the core of change. And here is the problem in the current media environment: Newsrooms and their audiences are not the allies they should and could be from a “journalism as a service” perspective.</image:caption>
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  <url>
    <loc>https://www.tablestakes-europe.org/blog/audiences-first-thinking-join-wan-ifras-programme-to-support-local-digital-transformation-in-europe</loc>
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    <priority>0.5</priority>
    <lastmod>2021-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1626331393319-WQCP0J5ZECAECPLBQJ1L/TSE-1.png</image:loc>
      <image:title>Blog - Audiences-First thinking –  join WAN-IFRA’s programme to support local, digital transformation in Europe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/blog/interview-matthias-krapf-head-of-digital-moser-holding-tiroler-tageszeitung</loc>
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    <priority>0.5</priority>
    <lastmod>2022-01-19</lastmod>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/blog/table-stakes-europe-round-2-midpoint-update</loc>
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    <priority>0.5</priority>
    <lastmod>2021-06-07</lastmod>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/blog/meet-the-tse-coaches-nick-tjaardstra</loc>
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    <priority>0.5</priority>
    <lastmod>2021-03-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1606239457135-7PUMFNRAGHMWK0EN6Z5L/TBSLondon_-75.jpg</image:loc>
      <image:title>Blog - 4 takeaways on change in local media – from a Table Stakes coach</image:title>
      <image:caption>Nick Tjaardstra with Alexandra Borchardt, fellow Table Stakes Europe coach, during the London session of Table Stakes in February 2020.</image:caption>
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  <url>
    <loc>https://www.tablestakes-europe.org/blog/meet-the-tse-coaches-pepe-cerezo-gilarranz</loc>
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    <priority>0.5</priority>
    <lastmod>2021-03-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1604304334266-TNDYITDUVEV59LJEMZHJ/Screenshot-2020-10-27-at-10.46.42.png</image:loc>
      <image:title>Blog - Meet the TSE coaches: Pepe Cerezo Gilarranz</image:title>
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    <loc>https://www.tablestakes-europe.org/blog/wan-ifra-announces-enlarged-programme-for-the-second-year-of-table-stakes-europe</loc>
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    <priority>0.5</priority>
    <lastmod>2021-03-18</lastmod>
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    <loc>https://www.tablestakes-europe.org/blog/interview-with-andreas-mller-ceo-medienhaus-aachen</loc>
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    <priority>0.5</priority>
    <lastmod>2022-01-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1599551677967-HPMQ17QJXUQBOEMQP5HI/unnamed+10.25.03.jpg</image:loc>
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  <url>
    <loc>https://www.tablestakes-europe.org/blog/round2</loc>
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    <lastmod>2022-01-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1592464392224-EDB2PK5K3GWS2PEFC8VV/Doug_Smith_TSE.jpg</image:loc>
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    <loc>https://www.tablestakes-europe.org/blog/local-publishers-forget-digital-first-become-audiences-first</loc>
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    <priority>0.5</priority>
    <lastmod>2021-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1589791790735-2ZPSO3MPVVSD7OQQ5B04/_2SD4427.jpg</image:loc>
      <image:title>Blog - Local Publishers: Forget digital-first, become audiences-first</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1589791649334-JIXQZ8IJ51Q8TMRWX5QH/_2SD4374.jpg</image:loc>
      <image:title>Blog - Local Publishers: Forget digital-first, become audiences-first</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1589791280947-ZBAX1D3806WBTR41X964/_2DS5420.jpeg</image:loc>
      <image:title>Blog - Local Publishers: Forget digital-first, become audiences-first</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1589791445363-9HH63JSMXI1YJ4VDMX3P/TBSLondon_-150.jpg</image:loc>
      <image:title>Blog - Local Publishers: Forget digital-first, become audiences-first</image:title>
      <image:caption>Danny Gawlowski</image:caption>
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  <url>
    <loc>https://www.tablestakes-europe.org/blog/table-stakes-europe-going-public-in-lisbon</loc>
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    <priority>0.5</priority>
    <lastmod>2021-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1581692839353-Y8PKYAQLOVPM8CPSEY9S/Screenshot+2020-02-11+at+15.33.51.thumbnail.png</image:loc>
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      <image:caption>Doug Smith</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1581692797616-DU2KXZJPBFMTPI24KFFM/TSE+Lisbon+lead+image+cropped.png</image:loc>
      <image:title>Blog - 'Going public' in Lisbon</image:title>
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  <url>
    <loc>https://www.tablestakes-europe.org/blog/meet-the-tse-coaches-stphane-mayoux</loc>
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    <priority>0.5</priority>
    <lastmod>2021-03-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1568964188798-EZSGPSWUDP1DO8LU0A7A/Stephane+Mayoux.jpg</image:loc>
      <image:title>Blog - Meet the TSE coaches: Stéphane Mayoux</image:title>
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  <url>
    <loc>https://www.tablestakes-europe.org/blog/table-stake-europe-round-1-initial-doubts-quickly-turn-to-enthusiasm</loc>
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    <lastmod>2021-03-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1575637643941-TEQCLSBT60U6ZPM9XB3D/SMART.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1575388542066-AGAL7UU2F4JGX18CM8DZ/bild_von_ios.jpg</image:loc>
      <image:title>Blog - Table Stakes Europe participants off to enthusiastic start</image:title>
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    <loc>https://www.tablestakes-europe.org/blog/meet-our-coaches-alexander-borchardt</loc>
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    <priority>0.5</priority>
    <lastmod>2021-03-18</lastmod>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/blog/introducing-the-201920-table-stakes-europe-participants</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-18</lastmod>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/blog/tag/digital+media</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/blog/tag/Alexandra+Borchardt</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/blog/tag/leadership</loc>
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  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/blog/tag/Table+Stakes+Europe</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/blog/tag/digital+transformation</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/blog/tag/change+management</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/home</loc>
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    <lastmod>2025-04-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1616065197649-OZ0ZUL74AHW8VSIWH77S/TSE-Web-Quote-Full.png</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1616067261797-IO5TBAVBZ9HXBOWSRMFH/TSE-News-Cards-v2.png</image:loc>
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  <url>
    <loc>https://www.tablestakes-europe.org/new-gallery</loc>
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    <lastmod>2021-03-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1532270564524-GUN9AMWKT65P928CA3T4/51_HBL_Pickles_v1-276.jpg</image:loc>
      <image:title>New Gallery (not in use)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1532270564524-GUN9AMWKT65P928CA3T4/51_HBL_Pickles_v1-276.jpg</image:loc>
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  <url>
    <loc>https://www.tablestakes-europe.org/founders-gallery-brine</loc>
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    <lastmod>2021-03-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1445961502828-KBHQV9SK2Q2NGV2D488N/pickles-blog-carrot-on-pink-square.JPG</image:loc>
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      <image:caption>Founder</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1445961502828-KBHQV9SK2Q2NGV2D488N/pickles-blog-carrot-on-pink-square.JPG</image:loc>
      <image:title>Founder Portraits - Gordon Byun</image:title>
      <image:caption>Founder</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1445961521819-WCHI5T14JZ1R3H28VUR6/pickles-blog-pepper-on-blue-square.JPG</image:loc>
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  <url>
    <loc>https://www.tablestakes-europe.org/resourcesandtools</loc>
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    <lastmod>2025-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/74e25077-a6f9-45f5-9af4-19e61d60833d/Artboard+9%402x-100.jpg</image:loc>
      <image:title>Resources</image:title>
      <image:caption>This report highlights 12 case studies based on the 2023 round of Table Stakes Europe. The first part of the report explores the strategies the companies used to make rapid progress with their transformation, win over colleagues, and spread new ways of working across their organisations. The second part looks at how the publishers realigned their journalism to meet the needs and interests of specific audiences, allowing them to build stronger relationships with their readers and engage targeted audience groups.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/3de78535-1a40-4114-9131-73a72a6124ef/BlogPost_3.png</image:loc>
      <image:title>Resources</image:title>
      <image:caption>This report features 8 case studies based on the 2024 round of Table Stakes Europe. It includes stories from TSE alumni who returned to the programme to build renewed focus and launch initiatives that helped them maintain the momentum of change. The report also includes stories of publishers who identified specific audiences to focus on, enabling them to better engage targeted audience groups.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/3794fb69-20c0-43b2-8852-30dba59f3d9d/TSE-Best-Practice-Showcasefo-website.png</image:loc>
      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/732313f2-c333-43aa-9217-1a8e39ff7447/TSE-WAN-IFRA-WEBSITE.png</image:loc>
      <image:title>Resources</image:title>
      <image:caption>This report is a collection of 15 case studies highlighting winning engagement strategies used when creating new editorial products for specific audience categories. Their stories include guidelines to any publisher thinking of embracing an audiences-first mindset: how to identify the most promising audience categories – some of whom are defined by geography, others by interests, and some by current life situation – and what products and methods work best to serve them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/c02e347c-0a47-44dc-8fde-aa2f2e922586/Screenshot+2021-12-08+at+10.30.57.png</image:loc>
      <image:title>Resources</image:title>
      <image:caption>The case studies from the second year of TSE show how publishers can start moving from covering general news to targeting specific audiences, what criteria they should use when selecting those audiences, how publishers should approach maintaining and updating newsroom skills and motivation that make change possible, and why it's crucial to keep your eyes on diversity when seeking new audiences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1617863521000-HY9FK9BNX40156H3FMEU/Screenshot+2021-04-08+at+08.31.52.png</image:loc>
      <image:title>Resources</image:title>
      <image:caption>This is the story of 14 publishers who over 12 months built new skills and capabilities in putting audiences-first, focusing on reader revenue as the essential path to sustainability, adopting funnel discipline and embedding goals, metrics and analytics in newsrooms, publishing across the day, using newsletters to engage and convert customers, and a great deal more. Get the report in your preferred language below!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1616064305759-FH95DPT3ECB9P0PAKMA5/Screenshot+2021-03-18+at+11.44.55.png</image:loc>
      <image:title>Resources</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1559033150277-8C8E1GQ2WJHQMSAV1Z1K/betterNews.png</image:loc>
      <image:title>Resources</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1559032852370-1D1C3RNF2RK7AYP84TPQ/tables%2Bstakes%2Bguide.jpg</image:loc>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1616081026342-GGWPC7GTM57MFI6BU2N7/Book-orange.png</image:loc>
      <image:title>Resources</image:title>
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  <url>
    <loc>https://www.tablestakes-europe.org/apply</loc>
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    <lastmod>2023-11-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/441e7570-328f-4459-b63f-2fc99d333b69/TableStakesEurope.jpg</image:loc>
      <image:title>Apply - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/contact-us</loc>
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    <lastmod>2022-11-15</lastmod>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/our-team</loc>
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    <lastmod>2025-07-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1616072493544-2Y15G9OF42LO8GU6R7BM/TBSLondon_-151.jpg</image:loc>
      <image:title>Our Team</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/9464fb36-8bbf-4ce8-8f48-6d7c5155c42b/StephaneMayoux-2.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/772b7d66-4155-4443-a54a-90a783895a86/T02FGHVJR-U07Q71YG389-c5e9d9c7b00d-512.png</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/afb20116-3d88-489b-8be4-e7dc43cf9d2f/1516185725617.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/2af17804-040f-46d4-a9e9-1be45fc9fc1e/08082103LYNDSAY053pinkjacketcropResize-e1652426741251.jpg</image:loc>
      <image:title>Our Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/3e03f838-1b8e-4292-9d2d-89fb1987dfe6/n-cqrVaM_400x400.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1616072725905-00OM028LHDY21BN47R5P/pepe-cerezo.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/extra</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-30</lastmod>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/photos-tse</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1612873920114-H03CHIZ9TCAZUQP0QTYF/_2SD4548.jpg</image:loc>
      <image:title>Gallerie 1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1612873927098-3E6R160XJKZ0YYI8S63A/_2SD4304.jpg</image:loc>
      <image:title>Gallerie 1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1612873934948-IADQ4TUZKOMOHQWIHUBB/_2DS5173.jpg</image:loc>
      <image:title>Gallerie 1</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/our-story-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-09</lastmod>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/faq</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-18</lastmod>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/henneo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1615464597742-7ZO1IFQSC2W3LMQK3B06/Screenshot+2021-03-11+at+13.09.51.png</image:loc>
      <image:title>Henneo Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1615464695931-J3XSJIODQGHIRXDM04C6/Henneo+team.jpg</image:loc>
      <image:title>Henneo Case Study</image:title>
      <image:caption>After attending the first Table Stakes Europe meeting in Paris in October, 2019, the team from Henneo (here, during the February meeting in London) immediately began the Going public process internally, Algora Luño says.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/suedkurier</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1615465052791-TWLYNBHPARGG64P8XAO9/Sudkurier+2.jpg</image:loc>
      <image:title>Südkurier Case Study</image:title>
      <image:caption>“Looking back, it was the right decision to have a big event and gather all the people. And to accept that there will be questions that we can’t answer yet. But everybody was prepared that at some point in time, the transformation, the challenge will arrive on his or her desk,” Kögel says.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1615465010366-IG2MYH2X5ZVUDHUST717/SudKurier+1.jpg</image:loc>
      <image:title>Südkurier Case Study</image:title>
      <image:caption>“We all gathered in a town hall, if you will, and had a big presentation, where we as a group presented who we are, what our mission is and how we wanted to proceed from there,” says Julian Kögel, responsible for digital products at Südkurier.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/dc-thomson</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1615465576712-ULTPS5LLTBOCZX19FTYQ/Nick+coaching+DC+choice+1.jpg</image:loc>
      <image:title>DC Thomson Case Study</image:title>
      <image:caption>Nick Tjaardstra (standing) from WAN-IFRA is the Table Stakes Europe project lead and he was DC Thompson’s coach during their TSE year. In this photo, he is working with the team during a meeting in London.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1615465383720-X1LSUTKAWDWVRO2C1NEG/alternative+to+DC+if+quality+is+not+good.png</image:loc>
      <image:title>DC Thomson Case Study</image:title>
      <image:caption>“DC Thomson team were talented editors and journalists themselves, able to coach and bring colleagues onside. They unleashed the creativity of the newsroom this year at a level they probably never dared before. Always keeping the discipline of measuring and learning from what they tried,” says Nick Tjaardstra. The DC Thomson impact team works on special projects (documentaries, investigative journalism).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1615465460472-9VSU3VFA3I9JLLK9JGI2/Mini-Publisher+teams+results.png</image:loc>
      <image:title>DC Thomson Case Study</image:title>
      <image:caption>“In Table Stakes we talk often about what we need to stop doing to achieve a performance challenge. In setting up mini-publisher teams, the most difficult part is sometimes to start doing: to select a promising audience and start producing content for that audience. DC Thomson got ahead of the game by jumping in from the very beginning,” says Nick Tjaardstra. MPT in the graphic stands for mini-publisher team.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/letelegramme</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1615465824845-D1KX5F4R68GPSQVHQ44M/Le+T%C3%A9l%C3%A9gramme+team+at+work.jpg</image:loc>
      <image:title>Le Télégramme Case Study</image:title>
      <image:caption>Table Stakes provides a lot of opportunities for exchange between the participants. On the left of this photo, part of the Le Télégramme team is brainstorming with the Swiss team of Le Quotidien Jurassien.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/ara</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1615466481850-2ZJEQJ4PL1U5YM5XTWFX/_2SD4423.jpg</image:loc>
      <image:title>ARA Case Study</image:title>
      <image:caption>The Ara’s Table Stakes team at the third workshop in February 2020. As ARA prepared to enter its second decade of existence, Table Stakes came at the right time to help them focus on the core issues to go to that next level.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1615466443529-I29HNCB3O9SYFMR609LG/Ara+2.png</image:loc>
      <image:title>ARA Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1615466401399-58JA5ULZOMZNNQSIY3ZN/Ara+1.png</image:loc>
      <image:title>ARA Case Study</image:title>
      <image:caption>ARA identified gaps in the way it served target audiences with targeted content. Moreover, their analysis showed that their newsroom workflow was too print- focused and that the editorial organisation did not allow them to deliver content on their digital platforms where and when their audience needed it during the day. Between the start of the programme in 2019 and summer 2020 they changed the timing of publication. A concerted effort that resulted in a mix of short news items and longer articles published throughout the day on their digital channels.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/le-parisien</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1615466712786-T2781ZIMMMSH4RLJCAI4/_2SD4427+%281%29.jpg</image:loc>
      <image:title>Le Parisien Case Study</image:title>
      <image:caption>The Table Stakes team of the daily newspaper Le Parisien in great conversation with their coach Stéphane Mayoux and Doug Smith. The company’s CEO, publisher, CDO, Head of the Newsroom, and Circulation and Marketing Director attended TSE.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1615809879104-RG7K8RXFK3VIXYKDL6VT/Screenshot+2021-03-15+at+13.02.39.png</image:loc>
      <image:title>Le Parisien Case Study</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/how-it-works</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1616074993756-FNZPDI6A2X4UPQQ10U03/Asset+1%404x-8.png</image:loc>
      <image:title>How it Works</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1616074599992-8XY8OLOHVJB7XZ34X64P/TBSLondon_-83.jpg</image:loc>
      <image:title>How it Works</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1617024506633-LM8BCNLOMX4A7NGUIJD4/TBSLondon_-96.jpg</image:loc>
      <image:title>How it Works</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1615908007576-E13DEMEZT368EJKYLODN/TBSLondon_-76.jpg</image:loc>
      <image:title>How it Works</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1616075227677-2GXI3JWQN4KVZA2724DA/TBSLondon_-160.jpg</image:loc>
      <image:title>How it Works</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/about-us-2021</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-24</lastmod>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/midpoint-update-esp</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-07</lastmod>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/midpoint-update-fr</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-07</lastmod>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/midpoint-update-de</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-07</lastmod>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/tt-en</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-17</lastmod>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/ga-bonn-de</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1626332454902-5JMC91AAIGCX6SPO6DWX/Screenshot-2021-07-15-at-08.52.14.png</image:loc>
      <image:title>GA Bonn - DE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/diario-de</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1623052667035-JGFKI6RWYPI0ISZGW5DW/Screenshot-2021-06-01-at-09.41.29.png</image:loc>
      <image:title>Diario - DE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/interview-mit-andreas-mueller</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/72ba8971-6eb1-44f1-947d-cfca51afcdb4/unnamed.jpg</image:loc>
      <image:title>Interview mit Andreas Müller, CEO Medienhaus Aachen - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/repensar-los-productos</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/a0cd23e5-7ffe-4039-a3f6-8bc43ac3f72b/PIXNIO-2276859-6000x4000.jpeg</image:loc>
      <image:title>Repensar los productos informativos - Make it stand out</image:title>
      <image:caption>Fuente de la imagen: Bicanski on Pixnio</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/e23f090c-1789-4ec4-aff0-3e41a66820fc/TSE+Blog+Post+v1.jpg</image:loc>
      <image:title>Repensar los productos informativos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/a9b7c5a3-d824-498f-a646-ac3b104bf6cf/medium-shot-old-man-reading-newspaper.jpg</image:loc>
      <image:title>Repensar los productos informativos - Make it stand out</image:title>
      <image:caption>Fuente de la imagen: www.freepik.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/af90fefe-f25d-423f-bff6-1784f747cd8f/Picture+1+%281%29.png</image:loc>
      <image:title>Repensar los productos informativos - Make it stand out</image:title>
      <image:caption>Consumo diario de prensa impresa en Europa de 2011 a 2022</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/4e28258e-626d-4443-9db3-faacc4c5568a/7TableStakes_EN.png</image:loc>
      <image:title>Repensar los productos informativos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/berdenken-sie-ihre-nachrichtenprodukte</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/6ae49e8b-0e30-44cc-9420-446a95f1957a/7TableStakes_EN.png</image:loc>
      <image:title>Überdenken Sie Ihre Nachrichtenprodukte - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/18ce15ad-8812-490c-a3db-b597f80c733a/PIXNIO-2276859-6000x4000.jpeg</image:loc>
      <image:title>Überdenken Sie Ihre Nachrichtenprodukte - Make it stand out</image:title>
      <image:caption>Bildquelle: Bicanski auf Pixnio</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/88229cca-fe2f-40c6-a0c1-7e6b511d1315/Picture+1+%281%29.png</image:loc>
      <image:title>Überdenken Sie Ihre Nachrichtenprodukte - Make it stand out</image:title>
      <image:caption>Konsum täglich erscheinender Printmedien in Europa von 2011 bis 2022</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/fa5aa078-9095-4a28-a99a-8a050da9afa3/TSE+Blog+Post+v1.jpg</image:loc>
      <image:title>Überdenken Sie Ihre Nachrichtenprodukte - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/cd7f0b06-0cf2-4093-825f-b4a90208056d/medium-shot-old-man-reading-newspaper.jpg</image:loc>
      <image:title>Überdenken Sie Ihre Nachrichtenprodukte - Make it stand out</image:title>
      <image:caption>Bildquelle: www.freepik.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/repenser-vos-produits</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/af90fefe-f25d-423f-bff6-1784f747cd8f/Picture+1+%281%29.png</image:loc>
      <image:title>Repenser vos produits - Make it stand out</image:title>
      <image:caption>Consommation de médias imprimés quotidiens en Europe de 2011 à 2022</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/fa5aa078-9095-4a28-a99a-8a050da9afa3/TSE+Blog+Post+v1.jpg</image:loc>
      <image:title>Repenser vos produits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/cd7f0b06-0cf2-4093-825f-b4a90208056d/medium-shot-old-man-reading-newspaper.jpg</image:loc>
      <image:title>Repenser vos produits - Make it stand out</image:title>
      <image:caption>Source de l'image : www.freepik.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/4e28258e-626d-4443-9db3-faacc4c5568a/7TableStakes_EN.png</image:loc>
      <image:title>Repenser vos produits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/522d7c1c-c9f6-444f-ad54-c2d355137698/PIXNIO-2276859-6000x4000.jpeg</image:loc>
      <image:title>Repenser vos produits - Make it stand out</image:title>
      <image:caption>Source de l'image : Bicanski sur Pixnio</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/testimonials</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/4b0d32dd-e708-4512-99a7-aa795ce59549/Ramona+Adolf.png</image:loc>
      <image:title>Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/c6512651-6d3f-49e0-a0df-98b410bb55d1/Alexander+Houben.png</image:loc>
      <image:title>Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/330e7bed-6dc0-4c81-a41b-17b9323da379/Marta+Algora+Luno.png</image:loc>
      <image:title>Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/8d9ac628-1553-4bea-9cfb-5f6fded7e9b4/Julian+Kogel.png</image:loc>
      <image:title>Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/9c1575d4-490d-40af-8169-2bb97d52e276/Melanie+Monsaingeon.png</image:loc>
      <image:title>Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/057ae7a2-a846-47c2-9b14-7658011d04c7/Jeremy+Spooner.png</image:loc>
      <image:title>Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/5123d62c-a9fc-468c-9aba-21623d9646cf/Arnaud+Wery.png</image:loc>
      <image:title>Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/ad5d3dd6-5b77-4d85-a3d8-22f919d29598/Olivier+Deheneffe.png</image:loc>
      <image:title>Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/b399bb93-5f21-48aa-8c13-dd955442f1cf/Gilles+Danet.png</image:loc>
      <image:title>Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tablestakes-europe.org/alumni-board</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-04-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/add07be2-c335-4181-b14f-6d12b3720531/1546894840625.jpg</image:loc>
      <image:title>Alumni Board - Philipp Ostrop</image:title>
      <image:caption>Head of Product Development &amp; member of the chief editorial team, Lensing Media, Germany</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/89a2399c-65ba-4ab8-afd8-59d6bac565a1/1517012462367.jpg</image:loc>
      <image:title>Alumni Board - Sylvia Binner</image:title>
      <image:caption>Head of Editorial Development &amp; member of the chief editorial team, General-Anzeiger Bonn, Germany</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/83f7a7de-afe3-4aeb-85fe-b523310afa8e/Wolber_293.jpg</image:loc>
      <image:title>Alumni Board - Marcel Wolber</image:title>
      <image:caption>Head of Digital Development, General-Anzeiger Bonn, Germany</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/8e61cbd5-515a-40d5-996f-a9ccfac865f0/OARA7526-edited.jpg</image:loc>
      <image:title>Alumni Board - Mélanie Monsaingeon</image:title>
      <image:caption>Editor of Le Parisien-Aujourd’hui, Le Parisien, France</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/a6b7119a-0c39-43cc-91df-41f27109dd64/houben_c.jpg</image:loc>
      <image:title>Alumni Board - Alexander Houben</image:title>
      <image:caption>Managing Editor, Saarbrücker Zeitung und Trierischer Volksfreund, Germany</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/390bcb55-050c-4ad3-9cd6-b8618a7f7611/EstefaniaNicolas-1.jpg</image:loc>
      <image:title>Alumni Board - Estefanía Nicolás Recarte</image:title>
      <image:caption>Digital Strategy, Marketing &amp; Sales Director, Diario de Navarra, Spain</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/4fb7855e-878d-4abb-86d7-2dad84016fbe/1621580245712.jpg</image:loc>
      <image:title>Alumni Board - Aymeric Dejardin-Verkinder</image:title>
      <image:caption>Aymeric Dejardin-Verkinder</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/1ed6a41e-f010-4130-969b-266ff348448a/1604516177538.jpg</image:loc>
      <image:title>Alumni Board - Johana Amlerová</image:title>
      <image:caption>Head of Strategy, Czech News Center, Czech Republic</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/50316ed9-e41b-4c7c-94ee-5ca8ea03cfdf/SMac_Staff_Pix_Meadowside_RPr_Dundee-3.jpg</image:loc>
      <image:title>Alumni Board - Richard Prest</image:title>
      <image:caption>Head of Content Development, DC Thomson, United Kingdom</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/fe8418d7-2da0-4e0d-b16d-1bdef7abc428/image0-e1657120397267.jpg</image:loc>
      <image:title>Alumni Board - Patric Hamsch</image:title>
      <image:caption>Deputy head of media, NWT Media, Sweden</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/a9c702cf-aa02-48d9-ae03-46be0ecc2107/1582737818885.jpg</image:loc>
      <image:title>Alumni Board - Marta Algora Luño</image:title>
      <image:caption>Digital Product &amp; Data Manager, Henneo, Spain</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/bf79bcd8-33fb-46b9-895c-e5a81e6ce731/Julia_Tran_quer_2.jpg</image:loc>
      <image:title>Alumni Board - Julia Tran</image:title>
      <image:caption>Chief Operations Officer, Medienhaus Aachen, Germany</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/69e914b9-dc0c-430c-b6dc-b39d69734fb4/sophie-janz.256x256.jpg</image:loc>
      <image:title>Alumni Board - Sophie Janz</image:title>
      <image:caption>Head of Subscription Intelligence, Kölner Stadt-Anzeiger Medien, Germany</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5cec08c17dfbce0001e28a7e/c6d0f8d0-30f3-45fd-9d4a-61af0832a9a6/1606335706484.jpg</image:loc>
      <image:title>Alumni Board - Léonardo Pescante</image:title>
      <image:caption>Deputy Editor-in-Chief / Multimedia Manager, 24heures.ch, Switzerland</image:caption>
    </image:image>
  </url>
</urlset>

